THE MONSTER IN WAITING
Mucinex flips the script on antibiotic resistance
We’re facing a global health crisis: antibiotic resistance. By 2050, it could kill more people than cancer. And it’s being caused by us. Antibiotics don’t work on colds and flu. But without a prescription for them, we don’t feel we are getting proper medical treatment. This overuse is spreading deadly antibiotic resistant superbugs. We are creating a monster. Facts, fear or shame are easily ignored. So Mucinex created something that couldn’t be.
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YEAR → 2024
AGENCY → McCann New York
CLIENT → Mucinex
GROUP CREATIVE DIRECTOR → Jason McKean
EXECUTIVE CREATIVE DIRECTOR → Chris Mitton
ART DIRECTOR → Rita Albert
COPYWRITER → Maddie Horn
CREATIVE DIRECTOR → Bryce Hooton
CREATIVE DIRECTOR → Sebastian Piacentini Veron
EXECUTIVE CREATIVE DIRECTOR → Sherrod Melvin
GLOBAL EXECUTIVE CREATIVE DIRECTOR → Larry Platt
GLOBAL EXECUTIVE CREATIVE DIRECTOR → Danny Rodriguez
CHIEF CREATIVE OFFICER → Shayne Millington
PRODUCER → Melanie Olar
EXECUTIVE PRODUCER → Mihae Mukaida
FABRICATION & DESIGN → The Glue Society
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The Drum / Little Black Book