CODE MOO
A multi-dimensional Chick-fil-A Cows campaign that had our fans salivating to “Help the Herd”
For decades, the Cows have been delighting Chick-fil-A guests with their iconic “Eat Mor Chikin” message. When Covid hit, the Cows went dark. Bringing them back presented an opportunity to supercharge these bovine icons — and spark sign-ups to the Chick-fil-A app. We created “Code Moo”: a multi-dimensional campaign with a digital game at the center. It turned the Cows’ mission for self-preservation into a mission for fans. The result was an increase in Chick-fil-A app downloads, and the highest quarter ever in digital sales.
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YEAR → 2023
AGENCY → McCann New York
CLIENT → Chick-fil-A
GROUP CREATIVE DIRECTOR → Jason McKean
GROUP CREATIVE DIRECTOR → Natalie Rose
ASSOCIATE CREATIVE DIRECTOR → Ginine Gordon
ASSOCIATE CREATIVE DIRECTOR → Margaret Webber
GLOBAL EXECUTIVE CREATIVE DIRECTOR → Larry Platt
GLOBAL EXECUTIVE CREATIVE DIRECTOR → Danny Rodriguez
PRODUCER → Kaiti Furo